At AYA Fine Jewelry, we don't inflate prices just to discount them later. Every "you save" amount you see reflects real savings — the difference between our price and what comparable pieces sell for at leading fine jewelry retailers.
Because we cut, set, and finish every piece in our own facilities — sourcing in India and setting in New York — there's no middleman markup built into our prices. What you see is what fair pricing actually looks like.
We identify comparable products at leading online specialty retailers and leading chain specialty jewelers and periodically track the actual price they are sold for. We establish our comp. value at or below the average of the selected products for all products in a given category. This comparison is refreshed at least quarterly.
Comparable products are matched by diamond certification, origin (lab-grown compared to lab-grown only; natural compared to natural only), shape, carat weight, color grade, clarity grade, fluorescence, precious metal type, and product category.
Our precise logging of these prices not only allows us to display the comp. value savings amount, but also enables us to continuously adapt and remain confident in our pricing.
AYA was founded on a simple idea: fine jewelry shouldn't cost more just because it passes through five different hands before it reaches you. By owning our own manufacturing — from diamond sourcing to final setting — we remove the layers of markup that are typically added at every step and pass those savings directly to you.